Archive for May, 2011
The color red enhances detail-oriented tasks while the color blue enhances creative tasks.
Author: Sue Bartman CEO05 29th, 2011
Existing research reports inconsistent findings with regard to the effect of color on cognitive task performances. Some research suggests that blue or green leads to better performances than red; other studies record the opposite. Current work reconciles this discrepancy. We demonstrate that red enhances performance on a detail-oriented task, whereas blue enhances performance on a creative task. To read more of this study go to http://www.sciencemag.org/content/323/5918/1226.abstract.
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